Why SEO is important for your business

Multiple web developer screens with pictures on each

Date: 15/12/2021

Author: Rhys Clark

For the past couple of years the need for SEO has risen to an all time high. (Majorly because of the Covid pandemic) As consumers shifted en masse to online, even the most traditional businesses realised that they needed to make the shift to the digital world.

SEO is the most cost effective and viable way to both, understand and reach customers in the key moments that matter.

Many brands and businesses know (or at least, think they know) that they need SEO for their website, and the benefits that they will get from SEO being implemented on their behalf.

SEO will certainly improve a websites online visibility and organic traffic, but what other valuable things does it bring to the table?

These reasons should offer clarity regardless of the industry or business size, as to why SEO is as important as it is, and how it can take your business to the next level.

1. Organic Search is the primary source of website traffic

Organic search is the leading part of most online businesses website performance and a critical component of the sales funnel, and ultimately getting users to complete a conversion or engagement.

As marketers know, and now you, Google owns the majority of the search market. (92.26% to be precise) Much higher than competitors such as Yahoo, Bing and DuckDuckGo.

search-engine-market-share-2021

That is not to say that all search engines don’t contribute to a websites visibility because they do. It is just that Google owns a considerable higher amount of the overall search market.

The reason I mention this is because you are going to have to follow Googles guidelines for the best SEO results. We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information. Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favour. Quality SEO and a high-quality website take brands there.

2. Visibility and Rankings

One of the most important functions of SEO is increasing your online properties visibility online, which means making it easier for potential customers to find you when they search for something you have to offer / something you have targeted your SEO towards. Visibility is directly related to your ranking.

Imagine we take the search term “Web Developer” and we have targeted our SEO so well that we get the very best visibility on Google, this means that we will take the number 1 spot at the top of the Google page, with the exemption of paid ads.

Take a look at what percentage of users click where on Google:

first-page-of-google-by-the-numbers

The higher you rank on the search engine result page (SERP), the more likely potential customers will see you and click on through to your website, so it is of great importance to increase your organic page ranking. The more effective your SEO efforts, the higher your results / ranking will be on the SERP. This is especially important when you consider that a quarter of web users never click past the first SERP. And can you remember the last time you clicked past the first page of the Google search results?

3. Page authority

Page authority (PA) is increasingly more important to search engines as it is becoming more relevant to web users. Authority means that your website is: Trustworthy, High Quality, Relevant and has something to offer to the user.

Page Authority Moz Checker Example

Scores for Page Authority range from 1 to 100 and the higher your number, the more domain authority your site has. You can find your PA rating by using tools such as MOZ and UberSuggest. While it is difficult to influence it, many SEO experts think that it is to do with the amount of backlinks your website has. More so from credible and well visited sites. There are ways and means to influence this.

4. Creating a better visitor experience

Another reason that SEO is critical is because all the time you put into creating great content and on page SEO (Keywords) improves the usability and user experience. This creates a seamless and positive customer experience.

For instance, when you make your website responsive (Your website needs to be!), it will make it usable for all types of devices no matter the shape or size. Take mobile for example, with a smaller screen you wouldn’t want to be using the desktop version of a website, that causes all sorts of errors and creates a bad user experience, this negatively affects SEO.

five-essential-elements-of-user-experience-design

Similarly, by increasing your load speed, not just for countries with fast internet; but also take into account third world countries that will also have access to your website. You will reduce bounce rate and encourage users to spend longer on your website. Consumers expect a website to load as quickly as possible, whether that be on their home internet or mobile data. Three seconds load time is the limit. To view your website you can use free tools such as GTMetrix. Or, alternatively you can get a free website speed audit done by me: here.

5. How much does SEO cost?

You could give SEO a crack yourself, but it can get very time consuming and then you have to be able to incorporate it into your website as well.

The cost of SEO is completely different depending on how often you want it, the method you choose to go for and finally, how big the project is that you need it for. Here are the types of SEO payments you can expect:

  • Hourly
  • Monthly Retainer (Think of it as a phone bill)
  • As per project (Scope will be discussed before price is defined)

For a free website speed audit, or SEO audit, contact me: here.

The final verdict

Hopefully by now you understand the importance of implementing SEO onto your website(s). Not doing so, or doing so poorly is just like trying to drive a car with no wheels; you aren’t going to get anywhere.

Take the time to implement SEO onto your website, if you aren’t sure on how, then hire a professional.

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